Just Links are commonly used

The Google Tag Manager account. Create a New Tag Go to Tags and click New to create a new tag. Choose Google Analytics GA Event as the tag type. Connect it to your GA configuration by selecting the GA Configuration Tag you set up earlier or by entering your GA Measurement ID. Configure the Event Under Event Configuration set the Event Name to something descriptive like cta_click. Under Event Parameters you can add additional parameters like cta_label to describe which CTA was clicked. Create a Trigger Go to Triggers and click New to create a new trigger.

Choose a trigger type that fits your needs. For a CTA button click All Elements Phone Number List or Configure the trigger to fire on the specific conditions of your CTA button such as the buttons ID CSS class or text. Associate the Trigger with Your Tag Go back to your tag and assign the trigger you just created to it. Test Your Tag Use the Preview mode in GTM to test if the tag fires correctly when the CTA button is clicked. Publish the Changes Once confirmed publish your changes in GTM. Using Direct Code Implementation Identify the CTA Button Element Find the HTML element of your CTA button. It usually has a specific ID or class. Add an Event Listener Use JavaScript to add an event listener to the CTA button.



Place this JavaScript code on your website ideally in a script tag near the bottom of your page or within an external JavaScript file. Replace yourctabuttonid with the actual ID of your CTA button and Your CTA Label with a label that describes your CTA document.getElementByIdyourctabuttonid.addEventListenerclick function gtagevent cta_click event_category CTA event_label Your CTA Label Using Dynamic Events with jQuery Another option is to create a jQuery event listener that triggers a Google Analytics GA event when a button with a specific class lets say button is clicked